Mission-driven creativity

Whether your site represents an organization or individual, the mission behind it becomes mine too. As your website consultant, I become part of your team to create a space that is a useful, perhaps even transformational, experience for each user.

 

Services

Website design

I design and build customized, responsive websites that match form and function. My process includes research, conversation, collaborative strategy, integration with CMS or other platforms, user-friendly design choices, search engine optimization, testing, and analytics.

Content creation

Content copy is more than using trendy words and phrases. Along with design and formatting, content tells the story of you or your organization, informs, and conveys your mission in every phrase. I’ll work with your team to create text that works for your user, for searches, and moves your visitors toward engagement.

In addition to reader-friendly copy, stunning visuals are another key to a compelling and beautiful website and action-oriented social media. I’ll create, as well as work with your own, graphics, photographs, and video, for a customized, engaging experience.

I can also create a style guide for you including web writing conventions, and your site’s keywords, tone, style, and phrases.

Marketing

Search engine optimization, discovering return on investment challenges and opportunities, targeting users through use patters, and creating a mobile friendly site will keep your brand presence strong and stable.

Editorial

If you include your own copy, I’ll look it over for extra spaces, grammatical and spelling errors, and style. I’ll keep in mind key phrases, action-oriented verbs, and scannable headlines. As a result, your text will score well in SEO and will be highly readable.

 

Process

Discovery

• I’ll work with your team to understand your users, mission, needs, keywords, and priorities
• We’ll discover your aesthetic preferences, goals, and objectives
• Conversation, research and perhaps an in-person visit help me know how your website needs to fit current and future action plans

Strategy

• I’ll provide up to three sample designs, page functions, and a sitemap to blueprint your site’s architecture
• Measurable goals and a timeframe will take us through every step of the process

Design and architecture

• Consistent messaging, style, and showcasing your work will inform content creation and integration with CMS
• Design will focus on an effortless user experience
• I’ll provide an interactive prototype for your input and test each page before final launch

Launch and Follow-up

• Analytics for you to monitor user interactions and return on investment
• Monthly updates, teach you how to make your own updates, or some combination

 

Websites designed with your people in mind

My websites are purposeful, with thoughtful architecture, design, and content, with an understanding of your site’s users and what they need. They are search engine optimized, so that your users can easily find you, and are fully responsive on any device, with intuitive menus and site structure. I want your users to have a memorable, frictionless experience so that they keep coming back as clients, customers, and patrons.